Performance analysis and cost benchmarks for 2026
Bing Ads PPC is not among the top recommended platforms for Retail.
Search advertising on Bing - often lower cost than Google
Physical retail stores - often combines online and offline tracking
| Metric | Bing Ads PPC | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $1.54 | $1.05 | Above Average |
| Pricing Tier | medium | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges