Performance analysis and cost benchmarks for 2026
Google Display Network is not among the top recommended platforms for Education.
Display advertising across Google's network of partner sites
Schools, online courses, and training programs
| Metric | Google Display Network | Education Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.63 | $2.40 | Below Average |
| Cost Per Thousand (CPM) | $2.80 | $12.00 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Video advertising on YouTube - skippable and non-skippable