Performance analysis and cost benchmarks for 2026
LinkedIn Ads is not among the top recommended platforms for Education.
B2B professional network advertising - premium pricing
Schools, online courses, and training programs
| Metric | LinkedIn Ads | Education Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $5.26 | $2.40 | Above Average |
| Cost Per Thousand (CPM) | $33.80 | $12.00 | Above Average |
| Pricing Tier | high | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Video advertising on YouTube - skippable and non-skippable