Performance analysis and cost benchmarks for 2026
LinkedIn Ads is not among the top recommended platforms for Retail.
B2B professional network advertising - premium pricing
Physical retail stores - often combines online and offline tracking
| Metric | LinkedIn Ads | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $5.26 | $1.05 | Above Average |
| Cost Per Thousand (CPM) | $33.80 | $7.00 | Above Average |
| Pricing Tier | high | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges