Performance analysis and cost benchmarks for 2026
OTT (Over-The-Top) is not among the top recommended platforms for Real Estate.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Property sales and rentals - local targeting is crucial
| Metric | OTT (Over-The-Top) | Real Estate Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $25.00 | $10.00 | Above Average |
| Pricing Tier | high | medium competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites