Performance analysis and cost benchmarks for 2026
OTT (Over-The-Top) is not among the top recommended platforms for Retail.
Connected TV and streaming platforms (Hulu, Roku, etc.)
Physical retail stores - often combines online and offline tracking
| Metric | OTT (Over-The-Top) | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $25.00 | $7.00 | Above Average |
| Pricing Tier | high | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges