Performance analysis and cost benchmarks for 2026
Programmatic Display is not among the top recommended platforms for Education.
Automated display ad buying across multiple exchanges
Schools, online courses, and training programs
| Metric | Programmatic Display | Education Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.50 | $2.40 | Below Average |
| Cost Per Thousand (CPM) | $2.50 | $12.00 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Video advertising on YouTube - skippable and non-skippable