Performance analysis and cost benchmarks for 2026
TikTok Ads is not among the top recommended platforms for Education.
Short-form video advertising on TikTok
Schools, online courses, and training programs
| Metric | TikTok Ads | Education Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $10.00 | $12.00 | Below Average |
| Pricing Tier | medium | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Video advertising on YouTube - skippable and non-skippable