Performance analysis and cost benchmarks for 2026
TikTok Ads is not among the top recommended platforms for Real Estate.
Short-form video advertising on TikTok
Property sales and rentals - local targeting is crucial
| Metric | TikTok Ads | Real Estate Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $10.00 | $10.00 | Below Average |
| Pricing Tier | medium | medium competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results
Display advertising across Google's network of partner sites