Performance analysis and cost benchmarks for 2026
TikTok Ads is not among the top recommended platforms for Retail.
Short-form video advertising on TikTok
Physical retail stores - often combines online and offline tracking
| Metric | TikTok Ads | Retail Average | Assessment |
|---|---|---|---|
| Cost Per Thousand (CPM) | $10.00 | $7.00 | Above Average |
| Pricing Tier | medium | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites
Automated display ad buying across multiple exchanges